2016 Trends in Website Design and Development

web design

Trends in Website Design

As a small business owner, you already know the importance of having a website in order to keep pace with your competitors.  However, it is just as important that you are aware of current trends where website design and development is concerned as well.  The consensus among designers, developers, and webmasters is fairly straightforward regarding 2016-15 industry trends.  The most significant 2016 trends in website design will most likely be the following:

Responsive designs – this is probably the most critical of the three designs discussed here in that an ever-increasing number of internet users today use their mobile devices as much (if not more) than desktop users to browse and shop online.  If you don’t make the transition from a set website to one that is responsive to mobile devices, it will eventually impact your Google ranking in negative fashion.

Simple designs – the integration of seamless, uncomplicated website practices is more commonly called “simple design.”  However, simplicity in no way infers generic.  This type of website design and development incorporates meaningful content, powerful images, and purposeful, sleek navigation capabilities.  Just keep in mind that it takes the right designer or design team to decide what is important and what isn’t.

Storytelling designs – this methodology incorporates compelling yet concise content and strong imagery to tell website visitors a particular story such as information regarding the company and the products or services they offer.  It’s important to keep it light, but you need to keep it interesting as well in order to hold the reader’s attention and then move them to a “call to action.”

Basically, all three types of website design and development have an important place and play a significant role in the world of internet business.  So for all intents and purposes, designing and developing a website that integrates all three types of designs would be the optimum course of action.

Conversely, it is extremely important to remember that where any trends are concerned, they come and go like the wind in the fast-paced world of website design and development.  Instead of letting go of older trends and adjusting to more recent ones, many individuals tend to cling to them way too long.  One of the easiest ways to recognize when you are guilty of this is when you notice that you are being outpaced by your competitors.  If this is the case, then you need to consider more innovative measures.

The first thing to remember is that the website design and development industry is always changing and evolving, and you can ill afford for your site to grow stagnant.  Keeping this in mind, here are 5 design trends that you should say goodbye to:

Old-school PPC – pay-per-click advertising is another marketing element that is rapidly changing and evolving which has made ad targeting to specific consumer groups much easier and simpler.

SEO copywriting – you need to start developing content that is keyword-informed and user-focused instead of relying on SEO copywriting.  It is extremely difficult to keep up with the newer SEO guidelines due to Google’s ever-changing search algorithms.

Separate mobile website versions – rather than having two styles of website design (i.e. set and mobile), a responsive website design provides you with the best of both worlds.

Text-heavy websites – content is king, as long as there isn’t so much of it that your visitor traffic gets bored to tears and moves on to another site.  It’s a better idea to tell your story with images and video than just text.

Using gradients and shadows to create a 3D look – embracing a flatter user interface and increasing design resolution instead of using gradients and shadows will help you enhance the viewing quality of your site.

Web Design