Integrating Social Media Marketing with Your Website




Integrating Social Media Marketing with Your Website

The process of driving more visitor traffic to your website and increasing your visibility online is referred to as “social media marketing.”  It is one of the main activities that many eCommerce businesses are participating in online today.  By syncing your product or service offers with a social media platform, you can create added value for your audience and drive more traffic to your site.  Integrating social media marketing with your eCommerce website can make the difference between success and failure.

You may be missing the Boat

The creation of attention-grabbing content is the core focus of social media marketing along with encouraging your readers to share it with their other contacts or followers.  If you have not yet started leveraging the power of social media platforms on your eCommerce site, then you are not reaching a large enough target audience and generating more sales leads.  It’s just that simple.  In order to promote your company and the products or services you are offering, your website must be seamlessly integrated with social media platforms.

Steps for Seamless Integration of Social Media

There are a number of steps that you can take when integrating social media platforms with an eCommerce website.  The following ones that we have listed here are vital to seamless integration of those platforms with your site:

Employ analytics – it is important that you pay close attention to the way in which your website visitors are using the social media buttons that you have installed on it.  Make good use of Google Analytics in order to gauge how many visitors are using your outbound links.

Install social media buttons – these are technically referred to as “share plug-ins” and the best placement of them is along the bottom, side, or top of your home page as well as your product or service offer webpages.

Integrate social media only where it makes the most sense – this enables you to keep your clients or customers informed by showcasing any recent developments with your company and your products or services.  This also helps to maintain your online presence.

Pay attention to every social media site’s terms and conditions – this just makes common sense so that you can remain up to date and knowledgeable.  Just because other companies violate these and get away with it doesn’t mean that you should participate in the same type of behavior.

Provide your website visitors with social sign-ins – allowing your visitors to create an account on your enables them to:

  •  access their profiles
  • begin putting items in their shopping carts
  • make purchases
  • view their buying history

It also allows users who are signed into to a social media site to sign into your website using that site’s sign-in.

Share your user-generated content – when individuals are following you, they will share the photos, text updates, and videos that you have posted about your business and your products or services.  You can take advantage of user-generated content by highlighting it.

 The Importance of Social Media Integration

The growth of social media since its inception has been exponential to say the least and on a global basis, the number of individuals who access different networks every day is approaching 50% of the internet users out there.  In the US alone, 2/3 of internet users who are active in social media marketing are using Facebook, Twitter, LinkedIn, Pinterest, and Google+ in order of most used to least used.  However, even Google+ (#5 on the list of top social media platforms) has 120 million users every month of the year.  However, just be aware that LinkedIn is the only site exclusively dedicated to businesses.


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