With more and more people relying on mobile devices to log on to the internet, the traditional static websites are obsolete. As per statistics, eMarketer predicts that there will be over 2 billion users in 2016 that will utilize mobiles for searching for information, buying and selling goods. This is the reason that mobile SEO for your apps and website is trending in 2016. Thus, if your business has a website that adheres to the mobile requirements or is a responsive website, your business will get higher visibility as compared to other companies that stick with traditional websites. If you haven’t paid attention to the website, it is time to do now before you lose out on all aspects of mobile SEO.
Importance of SEO
If you are looking to drive more traffic to your website, focusing on SEO is important. Organic results get 70% more clicks than sponsored links. Most of the traffic to the website is through mobile devices which includes tablets and smartphones. Additionally, 90% of all clicks on websites are for the first few organic search listings. Thus, if you are looking to have a place there, you will need a robust mobile SEO campaign that is completely done by experts to be able to have a higher rank online. Thus, it is bets to hire professional SEO experts.
Another factor that cannot be ignored is that optimization of apps is important when you are dealing with mobile SEO requirements. From local listings, data structuring to snippet optimization, everything has to be considered. Despite the money spent on paid searches and sponsored posts, organic searches tend to be more effective. For effective mobile SEO, here are some key considerations that need to be completed for higher online visibility:
- Comprehensive keyword research for mobile and responsive content
- Usage of Accelerated Mobile Pages (AMP’s)
- Quality content with emphasis on SEO
- Indexing mobile apps
- Focus on ranking of website
Thus, as long as your business portal or website is optimized for mobile such that it is easily visible on any mobile device, you can be sure to gain higher traffic. You will have a boost in website rank over websites that are not mobile friendly when people do an online search over the mobile devices.
However, the future holds higher prospects of mobile SEO especially with fitness gear and wearable internet- connected watches which are revolutionizing the way people will be viewing websites and other data online. Considering the digital marketing requirements SEO is here to stay though it can evolve with time, but content reigns supreme because without it, search engines cannot work.
With a decline of traditional static websites, and more emphasis on responsive websites and apps, mobile SEO is trending in the digital marketing domain.