Why Should You Hire A Professional Web Design Company Instead Of A Freelancer?


Why Should You Hire A Professional Web Design Company Instead Of A Freelancer?

Business owners who want to have a professional website designed and developed in order to make sales over the internet have two choices – they can either hire a freelancer or a web design company.  If you find yourself in this position and haven’t yet decided which route to take for developing your website, there are several things that you need to be aware of.  Granted, the freelance designer and the professional web design company both have their advantages.  However, your best option is going to be the one that facilitates the needs of your business.

 Comparing Freelancers to Professional Web Design Companies

Just as no two freelance web designers are alike, neither are the many professional web design companies that are currently operating.  Granted, there are certain advantages to working with one instead of the other.  However, it is a two-way street and you have to weigh one over the other.  There are going to be aspects or elements that overlap so you’ll have to do your homework in order to make the right decision.

For instance, one of the primary reasons that companies will choose a web design company over a freelancer is based on the fact that the former is very knowledgeable when it comes to where dealing with larger accounts is concerned.  However, there are some freelancers that have the expertise and skill to handle larger accounts as well.  Here are some key areas that you need to consider first:

Customer service and tech support – customer service is like oxygen.  It’s very apparent when you are not getting enough.  Whenever your website needs has errors, needs updates, or requires an important revision, a professional web design company will be ready to respond and can perform these functions quickly and efficiently.

Cost-effectiveness – interestingly enough, some freelance web designers charge more for their services than the professional company.  Most companies charge a fixed or flat rate.  Conversely, freelancers typically charge by the hour.

Expertise and experience – a good website is similar to a building or home.  They both rely on the foundation they are constructed on.  Professional web design firms will usually hire experts that continually upgrade their skills.  This is not always the case with freelance web designers.

 Reasons to Consider a Professional Design Firm

There are 4 primary reasons for choosing a professional web design company instead of a freelance designer:

  • As a client, you don’t have to rely on a single individual to get your website designed and developed according to a deadline.
  • As was mentioned above, web design companies are experienced and well-versed at handling large accounts.
  • In most cases, professional web design firms utilize groups or teams of skilled individuals who will collaborate on their ideas in order to offer a broader range of potential outcomes.
  • Professional design firms offer trustworthy testimonials which are something that freelancers oftentimes do not do.

It is also important to note that unlike web design firms, many freelancers have neither the resources nor the training to meet the same standards that a professional design firm does.

Additional Considerations

Freelancers and professional web design companies offer certain resources that provide added value for your company brand.  So you have to budget your resources and time if you don’t want to be disappointed in the process.  If you have a budget to follow and are looking for a temporary, short-term website, choose a freelancer.  However, if you want something long-term and permanent, the professional website design company is probably the ideal choice to go with.



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