How does integration of social media help expand your online business?

How does social media integration help expand your online business?

What started out as a fad and a platform for meeting new people has evolved into a very powerful marketing tool. Such is the case with social media integration and how these platforms have evolved in the world of business. Today’s online marketplace is extremely competitive and it takes a lot of due diligence and energy for any online business to survive. If you are not using social media as part of your marketing strategy, eventually you are going to get lost in that competitive shuffle.

On the other hand, maybe you are already active in SMM (social media marketing) but are not seeing much activity and interacting with numerous potential clients or customers. If that is the case, you need to find out how you can attract more prospects and create a larger social community or target audience. In most cases, the integration of social media with your marketing efforts will help you expand and grow your business. With constant sharing within networks, your business gets higher viewership and more customers, without doing any more marketing or advertising. Gone are the days when television and newspaper advertisements were the only way to reach the masses. With constant access on phones and tablets, people have a chance to know more about your business quickly.

Basic Elements of Social Media Marketing

Every online business owner and start-up entrepreneur must be aware of what we call the basic elements of social media marketing. These include:

  • connecting with prospective clients or customers
  • constant communication with your online community
  • creating ongoing content that is compelling and drives traffic to your website
  • turning social media relationships into sales and profits

The purpose of integrating social media into your marketing strategies is three-fold. First, you want to attract your target audience. Second, connect with your target audience and get them involved in your business. Finally, convert your visitor traffic into sales and profits. In turn, certain strategic business goals will arise including:

  • generating more leads (referral and repeat business)
  • giving your business the opportunity to deliver excellent customer service
  • providing customer feedback

With the above in mind, here are some helpful tips to consider when integrating social media into your marketing strategy:

Be strategic during the initial stages – SMM requires a strategy that includes certain goals and objectives as well as a way to measure the success of your efforts. In other words, it needs to be a well-defined strategy. You want to develop a plan that involves engaging with different social media platforms and that involves your company message and content frequency (posting fresh, new content on an ongoing basis). Be sure that you focus on building relationships – not selling.

Create interest to attract clients or customers – you have to stay on top of your social media accounts and communicate with your potential clients or customers constantly. This will enable you to respond to their comments and questions in a timely fashion. You might want to consider adding a “visual hook” in order to attract more readers and appeal to them. Attractive or funny images and photos as well as links to certain resources are very useful tools where this is concerned.

Develop your business prospects community – remember that SMM is a long-term strategy that can be extremely effective when business owners or entrepreneurs engage with their prospects and listen to what they have to say. You can establish a community of prospects at several social media websites and invite those individuals who share your interests to join your group.

On a closing note, the top 4 social media platforms are Facebook, Google+, LinkedIn, and Twitter. Although we recommend getting started in your social media marketing efforts by joining these four sites, keep in mind that LinkedIn is the only one that is devoted to and targets businesses and entrepreneurial activities. The other 3 are still very social and target a general audience that may or may not be interested in what you have to offer.


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